Pre-order for 'HOWL' now LIVE! Deliveries due from 12th February 2020


Recycle, Repurpose, Renew

The fashion industry has historically been responsible for creating huge waste for no good reason other than to produce something fast and cheap for unsustainable growth.

At Tom Smarte we want to turn this on its head. Rather than create waste, we’re re-using it.

In collaboration with other like minded brands, musicians and artists, we now craft our designs from off-cuts and surplus materials that naturally occur when making clothing and accessories.

Our new initiative also means that to help further reduce waste, we will only make what is needed. So rather than seasonal collections, there will be a series of limited editions with small production runs available for pre-order . No overstocks, no reserve inventory, no clearance sales or Black Friday promotions.

We may not have the influence to change the world, but we can try to improve our part in it.

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Make the HOWL your own by shaping the crown anyway you'd like it to be. You can leave it as it is, or you can create your own pinched crown, teardrop or cattleman just by using your fingers and it will stay in place. Change your style as you please. If you want to set it in one position, just kettle steam it and HOWL will remember.

Tom Smarte x We Are Outlanders





The Tom Smarte Initiative

At Tom Smarte, we've been on a journey to discover how best we can serve this weird and wonderful world. Now, rather than working in isolation, we’re embarking on a series of collaborative projects creating headwear, clothing and accessories with others, with genuine purpose and fairness and an initiative to reduce waste.

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