Recycle, Repurpose, Renew

The fashion industry has historically been responsible for creating huge waste for no good reason other than to produce something fast and cheap for unsustainable growth.

At Tom Smarte we want to turn this on its head. Rather than create waste, we’re re-using it.

In collaboration with other like minded brands, musicians and artists, we now craft our designs from off-cuts and surplus materials that naturally occur when making clothing and accessories.

Our new initiative also means that to help further reduce waste, we will only make what is needed. So rather than seasonal collections, there will be a series of limited editions with small production runs available for pre-order . No overstocks, no reserve inventory, no clearance sales or Black Friday promotions.

We may not have the influence to change the world, but we can try to improve our part in it.